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Our vision

Our vision is to drive the electrical revolution, unlock new economies and connect cities, towns and communities like never before.

Magway is delivering a cleaner future. 

We want to look back and tell our grandchildren "we did that".

About us

Our story

Magway was founded in 2017 by Rupert Cruise,  a world renowned Magnetic motors engineer and Phill Davies, a business expert.​

The idea for Magway stems from the founders' own frustrations with deliveries. Phill, having ordered three identical gifts for his children, learned that the delivery of them was less than ideal. 

His tale of woe and frustrations quickly chimed with Rupert Cruise  one of the world’s pre-eminent experts in linear motors so their conversation quickly began to explore how this amazing technology could increase the speed, reliability, and sustainability of deliveries. 

We are not just changing the game,
we're changing the world. 

Our values

We are a group of people who care about other people, general well being and the environment. We live and thrive on innovation and radiate enthusiasm about our truly revolutionary Magway system.


Membership and awards


West London Business Alliance (WLBA)​


Enterprise Members of IET

Mayors International Business Program

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